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Key Metrics of My Professional Path

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23+

Years Total Professional Experience 
working across 18 industry verticals.

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17+

Years Core CX / UX / EX Experience

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10+

Years LeadingDistributed Teams Dispersed Across the USA , 3+ Countries.

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2

Teams Built and Scaled from the Ground Up.

Words of Appreciation from LinkedIn

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Blue Surface

HELLO! I'M  PRASAD (pruh:saad)

I live in Seattle, WA, one of the most 

beautiful cities, often known as the Evergreen City. Originally, I'm from Pune, 

India, famously called the "Oxford of the East."


Most names in India carry a meaning 

with them. Mine is no different. My name is a direct translation of ‘Gift of God or 

Blessing.’ 


I have two beautiful ladies in my life, my wife Ketki and my daughter Sana who is 11 years old now.  

I love to play games on PC and Xbox, 

click photos with my mobile & DSLR, I 

enjoy building Legos too. 

I believe in contributing back to the 

design community. I love sharing 

knowledge in the form of informative,

 learning posts on a professional 

platform like LinkedIn and mentoring 

new professionals in the design field. 

I am a big foodie and love to try 

different cuisines, which you can make 

out from my photo. 

  • Strategic UX Leadership: Driving UX vision, building and mentoring high-performing teams, and delivering user-focused solutions from concept to execution.

  • AI-Enhanced UX Solutions: Integrating AI into design processes to enhance personalization, automation, and predictive analytics, driving business outcomes.

  • User-Centered Design (UCD): Expert in creating intuitive, accessible, and inclusive designs that solve complex user problems and enhance satisfaction.

  • Cross-functional collaboration: Partnering effectively with engineering, product, and leadership teams to integrate UX seamlessly into broader business strategies.

  • Problem Solver: Turning complex challenges into actionable solutions, balancing creativity with analytical thinking.

  • Impact-Driven Innovator: Delivering measurable success through design thinking and advanced technologies, optimizing enterprise solutions at Broadcom, VMware, and Microsoft.

CORE COMPETENCIES

RESUME

PROFESSIONAL SUMMARY

A seasoned Design Leader, Principal User Experience Architect with over 22 years of hands-on experience in driving transformative UX strategies for global enterprises. Expert in crafting seamless, user-centered experiences across B2B and B2C platforms, with a focus on aligning UX design with business objectives to deliver measurable results. Demonstrated success in leading cross-functional teams, integrating AI-powered solutions, and implementing scalable design systems that optimize both user engagement and operational efficiency. Proven ability to contribute to significant business growth, such as increasing SaaS revenue by 34% and ARR by 36% at VMware. Passionate about fostering innovation, promoting accessibility, and pushing the boundaries of UX in cloud, SaaS, and telecom industries.

PROFESSIONAL EXPERIENCE
SKILLS
Principal Experience Architect (Staff 2) | Broadcom | Seattle, USA | Nov 2023 – Present

  • Leading the design and UX strategy for AI-powered products in the Telco Cloud space, focusing on Service Management and Orchestration (SMO).

  • Spearheading the integration of AI to deliver predictive insights and enhanced automation within the Telco Cloud ecosystem, significantly improving operational efficiency.

  • Defined the North Star UX vision for AI-driven automation and optimization, blending AI with user-centric design principles to deliver advanced, intuitive user experiences.

  • Collaborated closely with product and engineering teams to ensure AI models aligned with customer needs, resulting in improved key performance metrics and enhanced user satisfaction.

  • A key contributor to Broadcom’s Telco Cloud growth strategy, driving innovative AI solutions and ensuring seamless cross-functional collaboration to meet business objectives.

User Experience Architect | VMware | Seattle, USA | May 2022 – Nov 2023

  • Leading the design and UX strategy for AI-powered products in the Telco Cloud space, focusing on Service Management and Orchestration (SMO).

  • Spearheading the integration of AI to deliver predictive insights and enhanced automation within the Telco Cloud ecosystem, significantly improving operational efficiency.

  • Defined the North Star UX vision for AI-driven automation and optimization, blending AI with user-centric design principles to deliver advanced, intuitive user experiences.

  • Collaborated closely with product and engineering teams to ensure AI models aligned with customer needs, resulting in improved key performance metrics and enhanced user satisfaction.

  • A key contributor to Broadcom’s Telco Cloud growth strategy, driving innovative AI solutions and ensuring seamless cross-functional collaboration to meet business objectives.

 
LEADERSHIP

  • Team Building and Development

  • Mentorship

  • Project Management

  • Cross-Functional Collaboration

  • Strategic Vision

  • Innovation Leadership

  • Accessibility and Inclusivity Advocacy

 

LATEST TECHNOLOGY

  • Generative AI Integration

  • Conversational UI

  • 3D Immersive Experience

  • HoloLens

  • Chat BOT

  • AI Integration
     

UX DESIGN & STRATEGY

  • User-Centered Design (UCD)

  • Design Strategy Development

  • Interaction Design & Information Architecture

  • Prototyping and Wireframing

  • Cross-Platform Design

  • Design Systems Management

  • Inclusive and Accessible Design

  • Research-Driven Design

  • Innovative Solutions

  • Data-Driven Decision Making

 

UX RESEARCH

  • Contextual Inquiry

  • Data Analysis

  • Ethnographic Research

  • Persona Development

  • Task Analysis

  • Usability Testing

  • User Journey Mapping

 

DOMAIN EXPERIENCE

  • TELCO Cloud

  • Sub and SaaS

  • CPQ - Configure Price & Quote

  • Marketing - Consumer/ Enterprise

  • Professional Services - Enterprise

  • Microsoft Dynamics 365 - Enterprise

  • Finance (FinTech)

  • HR - Talent Solutions

  • Conversational UI (Chat-Bots)

  • Gaming (EA Sports, Xbox)

  • Entertainment (MSN, Paramount movies)

  • Enterprise Risk Management (ERP)

  • Web Advertising

  • Accessibility

Inspiring Growth:  ADPList Mentorship Journey & Reviews

As a mentor, My focus has been on fostering growth, nurturing talent, and sharing insights from my 22+ years of 

experience in UX design and leadership. Each mentee brings a unique perspective, and I’ve learned as much from them as they have from me, making the experience mutually enriching. Through personalized guidance and practical advice, I’ve helped mentees enhance their skills, navigate challenges, and accelerate their careers. Every session is designed to empower individuals to realize their potential, contribute meaningfully to their teams, and lead with confidence in an 

ever-evolving design landscape.

MY Medium  PUBLICATIONS

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